Organizations, brands & the brand slug

How Berchtold's multi-brand structure works and what the slug in your URLs means.

What this does

Explains the three layers you work within. Your organization, the brands inside it, and the slug that names each brand in the URL.

Organization — Your company. Holds billing, your plan, and team members.
Brand — A workspace inside the organization with its own identity, connections, content, and analytics. An organization can hold several brands with billing based on your plan.
Slug — A short, URL-safe name for a brand, like acme-corp. You'll see it in every brand URL: /brands/acme-corp/studio.

Switching brands is fast — use the brand picker in the top bar (or the Workspaces page) to jump between brands you have access to.

Standard billing scales with brand count. Pro Unlimited has flat-rate billing. Check billing status and your permissions if you cannot add a brand.

A brand isn't in your picker? You may not have been added to it. Ask an org admin to invite you.
Wrong organization? Check the org name in the Workspaces page — you may have a second org from signing up separately.

Next: set up your brand identity so the AI sounds like you.

Last updated 2026-09-15