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Top performers

See the trends, sentiment, and on-brand patterns behind your best-performing content (the Top performers tab, formerly "What's Working").

What this does

What's Working analyzes your published content to surface the patterns behind your wins — themes, formats, and timing that drive engagement — plus sentiment trends.

How to use it

  • Identify the content themes and formats that consistently perform.
  • Notice sentiment shifts so you can respond early.
  • Feed what you learn back into your next drafts in Studio.

Turn a winning pattern into a repeatable play: if a format works, brief more of it rather than guessing each time.

See published analytics for per-post numbers.

Last updated 2026-06-11