Composing a post
Draft content with AI suggestions that stay in your brand voice, then refine per channel.
What this does
Covers writing a post in the composer — using AI suggestions, editing, and tailoring the message for each channel.
Step-by-step
Open Studio and create a new post. Type a prompt or a rough idea.
Generate options grounded in your brand voice, memory, and approved precedents. Pick one and edit it — the AI is a starting point, not the final word.
The ideal length and tone differ by network. Adjust the text for each channel rather than posting one version everywhere.
Attach an image from the media library if the channel benefits from one.
Better brand setup means better drafts. If suggestions feel off, add detail to your voice guidelines and Brand Memory.
Related articles
See channel-specific tips and the media library next.
Last updated 2026-06-11