Channel-specific tips

How posts differ across X, Instagram, Facebook, LinkedIn, and WordPress.

What this does

Quick guidance for tailoring a post to each connected channel.

X — Short and punchy. Lead with the hook; links and hashtags sparingly.
Instagram — Image-first. The caption supports the visual; emoji and line breaks help readability.
Facebook — A little more room to explain. Good for community and links.
LinkedIn — Professional framing, value up front.
BetaNative LinkedIn publishing is rolling out as we complete LinkedIn's API approval. It may not be enabled for your brand yet.
WordPress — Long-form. Use a clear title, headings, and a featured image for blog posts.

Edit the text per channel in the composer instead of posting one identical version everywhere — it noticeably improves engagement.

See composing a post and the media library.

Last updated 2026-06-11