The Product Catalog
Maintain your product information so opportunity analysis is grounded in what you actually sell.
What this does
The Product Catalog is your product information store. It grounds the Product Opportunity pipeline so analysis reflects your real lineup — not guesses.
What to maintain
- Products — Names, descriptions, categories, and key attributes.
- Positioning — How each product fits your portfolio.
- Accuracy — Keep it current as your lineup changes.
Step-by-step
Open Product Catalog
Go to Product Catalog for your brand.
Add or import products
Enter products or import them, then fill in the details that matter for positioning.
Keep it fresh
Update entries as products launch, change, or retire.
A complete catalog makes opportunity fit-scoring noticeably more accurate — it's worth the upfront effort.
Related articles
See the opportunity pipeline that this catalog grounds.
Last updated 2026-06-11