Opportunities & the Roadmap
Triage product & market opportunities mined from your signals, then move committed plays across the delivery Roadmap (Backlog → Shipped).
Add-onProduct Opportunities is an add-on and requires Market Intelligence to be enabled first.
What this does
The opportunity pipeline turns your market intelligence into scored new-product opportunities you can manage like a deal board — from discovery to decision.
Before you start
- Product Opportunities is an add-on and requires Market Intelligence (see the badge above).
- It's grounded by your Product Catalog.
The pipeline
Opportunities move through stages — discovery, evaluation, opportunity, in progress, won, lost — so you can see what you're pursuing and where each idea stands.
How to use it
- Review new opportunity cards as they're mined from signals.
- Open a card for its fit tier, scoring, and deep-dive.
- Advance, pause, or drop opportunities as you decide.
Treat the board like a funnel: keep only the opportunities you'll actually evaluate, and move the rest to lost so the pipeline stays honest.
Related articles
See how opportunities are scored to read the cards.
Last updated 2026-06-11