Market Intelligence overview
How Berchtold sweeps competitor and market signals into a single, scored view.
Add-onMarket Intelligence is an entitlement enabled per plan. If you don't see it, ask your admin or upgrade your plan.
What this does
Market Intelligence continuously scans your competitors and market — news, SEC filings, job posts, contract announcements, and your configured sources — and organizes what it finds into a single view, with battlecards and recommendations generated from the signals.
What you'll find
- Signals — Individual items detected from your sources, tagged by relevance, sentiment, and the entity they relate to.
- Battlecards — Competitive positioning docs, auto-generated and kept current from the signals.
- Recommendations — Gaps and opportunities surfaced from what's happening in your market.
- Signal health — An indicator of how well your sources are feeding the system.
The quality of Market Intelligence depends on your sources. Add competitors and relevant feeds in Managing feeds & sources.
Before you start
- Market Intelligence is an add-on — see the badge above.
- Add your competitors and sources so there's something to sweep.
Related articles
Learn how to read competitor signals and work with battlecards next.
Last updated 2026-06-11