Connect Meta (Facebook & Instagram)
Link your Facebook Page and Instagram account to publish, measure, and manage community.
What this does
Connects your Facebook Page and linked Instagram account so Berchtold can publish posts, pull engagement insights, and manage comments and mentions.
Before you start
- You must be an admin of the Facebook Page.
- Your Instagram account should be a Professional (Business/Creator) account linked to that Page.
Step-by-step
Open Connections
Go to Configuration → Connections and choose Meta.
Authorize and pick assets
Sign in to Facebook and grant access. Select the Page (and its linked Instagram account) for this brand.
Confirm permissions
Approve the publishing, insights, and community-management permissions so all features work.
If you decline a permission during authorization, related features (like replying to comments or reading insights) stay disabled until you reconnect and approve them.
Troubleshooting
- Instagram not appearing? Make sure it's a Professional account linked to the Page you connected.
- Lost access after a Facebook password change? Reconnect to refresh the token.
Related articles
Once connected, see the Community inbox to manage comments and mentions.
Last updated 2026-06-11