Running a content audit

Kick off a build, watch it crawl your whole site, then work the audit board and export to Google Sheets.

1. Build the inventory

Open Content Inventory in your brand workspace and choose Build. Pick which sources to pull (WordPress, analytics, social/email) and, to crawl your site, enter your homepage URL. The crawl is uncapped — it follows your sitemap across the whole site and continues in the background until it's done, so large sites are fine. Progress shows live (pages crawled / total).

You don't have to wait. The build runs as a background job; come back and the inventory will be populated.

2. Review the audit

When the build finishes you'll see:

• the table — every URL with its type, status, word count, readability, clicks, position, brand-fit, change-since-last-crawl, and disposition;
• the Issues cards — ROT reducible %, off-brand pages, thin/broken/no-traffic pages, duplicates, and orphans;
• the Trends view — how your content health is moving over time.

3. Score brand-fit

Run Brand-fit to score published pages against your brand config. Each page gets a 0–100 score and an on-brand / needs-work / off-brand verdict with the specific voice, compliance, or lexicon flags that need fixing.

4. Work the board

On the Audit board, set each page's disposition — keep, update, consolidate, migrate, redirect, cull, or create — assign an owner, and add notes. Your edits are preserved across future crawls.

5. Act, then measure

Approve the recommendations the audit files into your Workbox to turn them into plays (a refresh draft in Studio, a redirect task, etc.). After the work ships, link it to the page and open the lift report to see whether traffic, position, and brand-fit improved.

6. Export

Choose Export → Google Sheet to drop the whole inventory into a native sheet in your connected Google Drive (or export CSV / a sitemap).

Who can do what

Building a full crawl and approving destructive actions (cull/redirect) are governed by your role and the approval queue — see Automations → Approval queue.

Last updated 2026-06-23