Agent playbooks overview

What Berchtold's AI agents do and how they fit into your workflow.

What this does

Agents are AI playbooks that carry out marketing work for you — grounded in your brand config and supervised by you. Each agent specializes in a kind of task.

The agents

Brand strategist — Strategy, positioning, and planning.
Content writer — Drafts on-brand content.
Social publisher — Prepares and schedules social posts.
Web publisher — Prepares blog and web content.
Analyst — Pulls insights from your data.

How they work

You run an agent on a task; it does the work and proposes results. Anything risky or high-impact pauses for your approval before it goes live — you stay in control.

Agents are only as good as your brand setup. Strong voice guidelines and Brand Memory produce noticeably better agent output.

See running an agent and the approval queue next.

Last updated 2026-06-11