Battlecards & exporting them

Use auto-generated competitive battlecards and export them to PDF, Markdown, or Google Drive.

Add-onMarket Intelligence is an entitlement enabled per plan. If you don't see it, ask your admin or upgrade your plan.

What this does

Battlecards are concise competitive positioning docs — how you stack up against a competitor and how to talk about it. Berchtold generates them from your market signals and keeps them current.

Using a battlecard

Review the positioning, strengths, and counterpoints for each competitor.
Share them with sales and marketing so everyone tells a consistent story.

Exporting

Battlecards can be exported for use outside Berchtold:

Markdown — Drop into docs, wikis, or enablement tools.
PDF — Share a polished version.
Copy — Grab the text directly.
Google Drive — Save as a native Doc (connect Drive in your Profile first).

Battlecards refresh as new signals arrive. Re-export after major competitor news so your team always has the current version.

See the Market Intelligence overview for where battlecards fit.

Last updated 2026-06-11